Those Who Can, Do (and Teach)

For those who like to perform in front of a live audience and are quick on their feet, corporate training can be a good career choice. Not only do you get to use your presentation and—to some degree—your acting skills, but you also may get a chance to travel.

A corporate trainer goes into different organizations and teaches employees skills such as customer service, sales, presentation, team building, diversity, and negotiation skills. He or she may also provide technical and computer skills training. As a corporate trainer, you can work as a freelancer, a full-time employee, or a contract employee. Salaries for a full-time, entry level trainer can range from $34,000 to $63,000, depending upon the type of training you do, your geographic location, your skill level and experience, and the company for which you work.

For contract trainers, the daily fees range from $200 to $1200—again, depending upon the contract company, your level of expertise, and the complexity of the training program. As a freelancer just staring out, your daily fee can range from $500 to around $800 for programs that you book directly.

How to Become a Corporate Trainer

Training is one of those industries where you can start making money almost immediately. Here are the steps to take you from starving artist to thriving trainer:

1. Audition at public seminar companies

Public seminar companies such as National Seminars and SkillPath welcome less experienced and even first-time trainers. What usually happens is you schedule a live interview at their corporate offices and, if they like you, they will assign you to a regular monthly schedule of training. The pay is on the low end (usually around $200-$500 per day plus travel expenses), and you can expect to be booked between five and ten days per month. If you are good at motivating people to buy books and CDs while attending your seminars, you’ll receive commissions on every training product you sell. So if you are a skilled trainer and sales person, you’ll earn on the high end of the daily rate. This is a great way to start your training business.

2. Create a video demo.

After you get a few public seminars under your belt, you’ll want to have someone videotape you speaking to several different live audiences. Edit this footage into a demo reel, and you have a powerful marketing tool for your training career.

3. Create a website.

This is where your demo reel, contact information, blog posts, and bio are posted. Like the demo reel, the website is a critical marketing tool that you will need to be successful.

4. Market to corporate training companies.

After you have some experience as a public seminar speaker, have a demo reel, and have your website in place, it’s time to contact corporate training companies. These are different from public seminar companies in that they don’t put on “open” programs; rather, they only perform training programs within companies. How do you find corporate training companies? Just do a Google search, and you’ll find thousands of them!

To learn about other alternative careers for performing artists click on the link!

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