Marketing can be done any number of ways. Depending on the nature of your business, you may want to focus on a variety of different marketing strategies. If your business is primarily an online-based company, you may want to invest in search engine marketing or search engine optimization. Other types of marketing include everything from television commercials, to billboards to newspaper and magazine ads. Choosing the right type of marketing strategy is crucial to the success of your business promotion.

Search Engine Marketing is one of the newest marketing strategies. Many businesses are based online, and are therefore largely dependent upon their website for business. Such businesses rely heavily on the traffic to their website since that is how they make money. In order to make money, you need the traffic and in order to get traffic, you have to be accessible. The best way to be for your website to be accessible is to appear in one of the major search engines. By appearing high up in the search engine results, your website can get the traffic it needs to be successful.

Search engines have free search results, or "organic" search results, which are determined by many factors including the quality of the websites listed. The sites listed here are usually the most relevant. Most search engines also have spots on the top pages for paid search results so that websites that don’t come up on the first page in the organic listings can pay to have a spot on the top pages as well. Both the organic results and the paid results require strategy on the part of each specific website in order to get listed. Regardless of whether you go after a high organic ranking, or an expensive paid listing, both search engine marketing strategies have the potential to offer your company a huge source of traffic and business.

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