Link will not take your website from the bottom of the search engine rankings to the top overnight. It takes a lot of link exchange to make your website appear extremely high on various search engines. Rather, link exchange is like a supplement to an already well-developed Internet marketing plan. It can take you from a mid-level website to the top. However, that still requires a lot of work and you have to have an extensive web of link exchanges. There are many websites that help you find partner websites to do link exchanges with.

I like to think of link exchanges like Facebook friends. The more you have, the more you will show up in other people's newsfeeds, except instead of friends you have link exchange partners, and instead of the newsfeed it is search engine rankings. Just try and get as many link exchange partners as possible, because the more the merrier.

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