There are millions of sites out there that can show you how to build a great website using HTML, CSS, and other programming languages. However, there is more to web design than building a flashy website with a pretty layout, and true web design artists know that focusing on other aspects like SEO, Graphic Design and site content can help them get ahead in the long run. Here are a few tips to help make your website a hit:

1: Think SEO! When you’re building your site, take the time to ensure that the pages function properly. This means that all links go to the correct path with no redirects or broken links. Use short, descriptive page titles, and organize your site in a way that is easy to navigate. Make sure it’s easy for your users to find your About Us page, Contact Us page, and any other important pages they may need.

2: Look at it with a Graphic Design eye. Take the time to decide which types of media you’d like to appear on your site – photos, videos, animations, sounds, etc. Make sure that you don’t overload your site with too much interactive media, as this can slow the page load time or worse, frustrate the user and cause them to leave. This is also the time to focus on the site layout. Make sure there are no overlaps of media or content, and if you built your site from scratch, check if the width of your site is compatible with all current browsers.

3: Become (or hire) an expert writer. An eye catching layout on its own won’t get you very far if the content isn’t useful to the user. Ask yourself, “is this informative? Is it useful? Is it easy to understand?”. Build your content around your site keywords but try to avoid keyword stuffing. This would be a great time to design some Facebook and Twitter buttons and add them to your site (I’d suggest adding them to your blog posts. Your “About Us” page usually isn’t tweet worthy).

These are three simple steps that you can use during your web design to help jumpstart your site’s success. Good luck!

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