Innovations such as social media have greatly changed the marketing world. Because these changes are happening so quickly, some professionals in this field may find difficulty keeping up with emerging trends. As a result, some campus-based and online schools are creating new courses of study that are intended to help experienced students succeed in their current jobs or pursue better opportunities.

For instance, Drury University has announced that it will begin offering an accelerated master’s degree in communication. The program will require enrollees to work in cohorts to complete the curriculum, and these students may choose to specialize in either integrated marketing or organizational leadership and change.

Because this course of study is designed to be completed within one year, it may be ideal for individuals who are working and wish to update their skills quickly. Administrators stress that the curriculum is of the same quality as the school’s two-year graduate program in communication.

Individuals who earn similar degrees may be qualified for managerial jobs in marketing. According to the Bureau of Labor Statistics, nearly 22,000 jobs will be created for these professionals over the next eight years.

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