December 22, 2010 | Adam Sorensen | Leave a comment Officials from the University of California at Irvine recently announced the launch of three new online courses for its Social Media and Web 2.0 Specialized Studies program. School officials said that these courses will begin in the winter 2011 quarter. They added that these courses will benefit marketing professionals, business owners and entrepreneurs by enabling them to compete in the increasingly digital world. The web-based transmedia marketing through storytelling course will help students learn the psychology behind creating audience engagement and the challenges this strategy poses to traditional business models. Furthermore, enrollees will examine case studies as well as build and evaluate tactics for a product, company, cause or campaign. "With the dramatic increase in the use of social media in the realms of business and entertainment, [the school] offers students cutting-edge courses, allowing them to advance their careers," said Melanie Mitchell, assistant director of business, management and legal programs at the school. Officials say that the other courses will involve learning current trends and tools in social media that include quantitative and qualitative measurement methods.