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Ashford University , an academic institution of Bridgepoint Education (NYSE: BPI), has developed a Bachelor of Arts degree program in eMarketing, which will soon be offered to students at the university’s Clinton, Iowa campus as well as online students. The eMarketing degree program will ensure that students are versed in the latest trends in social and business marketing and also be knowledgeable in proven, time-tested marketing and business methods.

The program is designed to deliver an all-inclusive education of essential promotional knowledge and practices. An essential part of the degree program’s effectiveness is its balance of old and new, combining the study of web-age media and social marketing with mainstream thinking and strategies. With this degree, aspiring public relations, advertising and communications professionals can invest themselves in an education specifically designed to support a digitally-enabled career.

“Ashford University’s BA in eMarketing provides an education in marketing theory and practice while incorporating emerging social media marketing strategies,” said Dr. Michael Reilly, executive dean of Ashford’s College of Business and Professional Studies. “At the degree’s core is a strong foundation of general business courses, ensuring students are prepared to support the marking demands of a variety of organizations.”

The university’s introduction of the eMarketing BA program is timely and practical. As the age of digital inclusivity continues to change the processes involved in selling concepts and products, education in relevant web and social-based media will grow increasingly valuable. Ashford graduates with a degree in eMarketing should be well-equipped to regard marketing plans and practices with a learned eye, and apply a modern understanding of alternative digital and media-powered promotion to the business of marketing.

Figures produced by the Bureau of Labor Statistics suggest that jobs with alternative promotional and e-marketing employers will grow at a better than average rate through 2018. This growth should encompass companies dealing in advertising, marketing, website creation and administration, public relations, politics and the media. So Ashford’s new eMarketing degree program will put its students on the right track to success in this changing job climate.

The University offers graduate and undergraduate degree programs online and at its Clinton, Iowa, campus. The University is known for its high-quality yet highly affordable online and on-campus programs.

The university’s mission is to provide accessible, affordable, innovative, high-quality learning opportunities and degree programs that meet the diverse needs of individuals pursuing integrity in their lives, professions and communities.

Bridgepoint Education’s postsecondary education services focus on offering associate’s, bachelor’s, master’s and doctoral programs in such disciplines as business, education, psychology, social sciences and health sciences. Bridgepoint Education’s regionally accredited academic institutions – Ashford University and University of the Rockies – deliver their programs online as well as at traditional campuses located in Clinton, Iowa, and Colorado Springs, Colorado.

Rooted in the mission to offer “higher access to higher education” to people everywhere, Bridgepoint Education also remains focused on its multifaceted character as an employer and community leader, offering scholarships and other opportunities to those who can help make a difference through education.

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