April 1, 2011 | Ken, online education news | 1 Comment In an effort to assist business-minded professionals, Benedictine University is now offering a Master of Business Administration (M.B.A.) with a concentration in Internet Marketing and an online Certificate in Internet Marketing at the graduate level. The flexible distance-learning program was created in conjunction with Market Motive, a leader in Internet marketing educationâ€”and is continuously updatedâ€”by leading experts, cutting-edge practitioners and best-selling authors in the field of Internet marketing. Internet Marketing Program Description The Internet Marketing Certificate is designed for professionals who want to expand their marketing career opportunities, move to a position specific to online marketing and extend their knowledge base. Graduates of the online Certificate in Internet Marketing develop proficiency in social media strategy and tactics, including blogging and viral marketing; search engine optimization (SEO); web analytics, pay-per-click (PPC) advertising and campaign planning; online public relations; and converting website visitors to paying customers. The program is comprised of five courses and is timely and relevant to what’s going on in the marketing world today. It can be completed as a stand-alone certificate or as the focus of the student’s M.B.A. from Benedictine University. As a certificate or concentration, the program is all onlineâ€”flexible, accessible online marketing education customized for each student. Online M.B.A. students adding the Internet marketing concentration to their degree program select three of the following courses: Social Media Marketing Search Engine Optimization Web Analytics Pay Per Click Advertising Conversion Optimization Students that pursue Internet Marketing as a certificate program take four, four-credit-hour courses. The Online Certificate in Internet Marketing is expertly designed by industry leaders to adapt as quickly as the web changes. The classes are continually updated as new online marketing strategies and tools emerge. And when old tactics become outdated, they are phased out. The certificate program offers a real-time curriculum that will quickly propel the student’s Internet marketing career. “A significant core of marketing jobs didn’t exist just a few years ago,” said Mick Carroll, dean of Benedictine’s Moser College of Adult and Professional Studies. “Titles like Social Media Director, SEO Specialist and Online Reputation Manager have sprung up as companies scramble to unify their online and offline sales, marketing and tracking strategies. We’re offering an in-depth, industry-leading Internet Marketing Certificate at Benedictine University because online marketing expertise is absolutely central to business marketing today.” Application Process Applications are currently being accepted and classes begin in June 2011. For more information about the Certificate of Internet Marketing, go to the Internet Marketing section of Benedictine University’s website. Benedictine University is a private Catholic university located in Lisle, a suburb of Chicago, Illinois. The University was founded by the monks of St. Procopius Abbey in 1887. The campus was moved to its current location in 1901. Benedictine University is an established institution with more than 120 years of history and a tradition of academic excellence. It is consistently well-ranked on US News & World Report’sÂ® annual list of top master’s institutions in the Midwest. The university is dedicated to the education of undergraduate and graduate students from diverse ethnic, racial and religious backgrounds and is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools (NCA).