June 18, 2011 | Brooke Brown | Leave a comment Enlightening today’s higher education leaders on new technology, GoingOn Network vice president of client strategy Melissa Loble spoke at the EduComm 2011 conference at Walt Disney World Resort Hilton this week. The university business leadership institute conference, taking place June 13-15, featured various leaders in thought, innovation and expertise to offer their input and collaborate to discuss the hardships affecting today’s world of higher education. Loble of GoingOn Network was selected to speak on the effective use of social media in higher education and will give a presentation entitled, “Don’t Friend Me: Pragmatic Approaches to the Use of Social Web Technologies in Education.” Specifically, Loble discussed how widespread the use of social media has become in the modern world of technology, and just how universities can put social media effects to their advantage, enhancing the student learning experience. Loble detailed the Community Commons Project at University of Pennsylvania as an example of how students, administrators and the community can come together for a more enriching experience and to produce greater learning outcomes via social media. GoingOn Network is a prime candidate for the EduComm conference because of the company is an innovator in what it means to earn a degree in the modern age. Using the latest social web technology, GoingOn breaks down the traditional course structure and allows students, faculty and the general public to connect, collaborate and engage in gain knowledge. Along with GoingOn Network’s main goal, the theme for the EduComm conference this year was “Shaping the Future of Higher Education.” The conference brought together more than 300 companies and representatives that will be housed in booths to provide information on the advantages of their specific field of expertise. Other speakers at the conference included Phil Ice, director of course design, research and development at American Public University System, who spoke on the impact of emerging technologies on cognition in online learning environments, Thomas Sewell, the dean of technical education at Walters State Community College, who spoke on “why disruptive technologies fail to disrupt education,” and Karl Burgher, professor and administrator at multiple institutions, who gave a speech entitled “Making Your Strategic Plan Work: A Case Analysis of Indiana State University.” The conference speeches were broken up into a number of categories, including leadership, education technology, 21st century learning spaces, virtual and online environments and recruitment and retention. Meals, a reception, exhibits and prizes were also included as part of the conference. The conference was close by the final speaker answering an appropriate question: Forbes columnist, economist and technology analyst Bret Swanson spoke addressing a question sure to be on the minds of all conference attendees: “Is this the end of higher education as we know it?” Attendees learned that the answer to this question may be a mix of “yes” and “no.” All keynote speakers and EduComm sessions from this year will be streamed and available on-demand for one year. Interested parties can purchase access to the speeches for $249 by registering online and choosing from the schedule.